Archive for June 7th, 2008

Pass the Salt – It’s a Hot Collectible

June 7th, 2008

Part of the attraction of any collectible is the story that surrounds it, and salt-cellars have a tale to tell. Here’s what you need to know about this condiment collectible.
The Salt
Salt-cellars, sometimes called “the salt,” open salts or salt dips, have been around for centuries. They are the dishes from which salt was served with [...]


50% of Yellow Page Directory Users are Looking for Just One Thing

June 7th, 2008

Directory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other advertising media. For a brief time, the eager-to-buy directory user checks the competition, to see what each of them offers. They scan for solutions that satisfy their needs. Readers [...]